Our Mission

Dooya takes content owners, channels providers and broadcasters to the next level, with ad-supported streaming build and distribution, as a complete managed service offering
The amount of video content and the number of online video platforms has skyrocketed. Conversely, no efficient throughput system has been available to serve the FULL market, across AVOD and FAST or to capitalize on the growth and manage the cost. Until now.

Why Not Do it Myself?

The current ad-supported playout and OTT distribution ecosystem is broken—disorganized and largely unprofitable.

Playout is no playground
Playout Providers rely on SaaS Products, which aren’t simple. An experienced team still needs to do all the tricky underlying tech and ops work to build a channel. That process requires increased human resources. It’s a lot: content programming, curation, operations, genre experience.
Nope, no economies of scale
We’re not there yet. As of now, the larger the audience, the higher the operational costs to the channel / content provider. That’s why DMG is platform Agnostic. Our goal is to get the lowest playout price while maximizing revenue on the OTT platforms.
Go beyond utility: build a brand
There’s more immediate profit and longer-term revenue if you think bigger. DMG will help you build your channel into a brand and aggregation platform that will live on outside the FAST Channels. We’ll help you find where and how to extend your reach and add revenue streams.
Be with the best, forget the rest
We know from experience that you’ll achieve no real ROI unless your content and brand sit on the top tier platforms. There’s no point in doing all that prep work just to have your content be lost at the low end. Our commitment is to focus on getting you with the winners.
Clarity & Insight
The entire industry suffers from a lack of content visibility or performance. Due to fragmentation, fuzzy dealmaking and competitive pressures, metrics are hard to obtain and manage. DMG is able to aggregate data and to solve for missing variables. You’ll get much better reporting and analytics.

FAST isn’t fast. Or easy. Or cheap.

You need a team
Programming FAST channels and managing AVOD content packages requires the programming and content management skills of traditional broadcasters, which in turn requires a full team to support each channel and platform.
Your team needs skills
Owning a content library isn’t enough, its having the human resources and skill sets to create channels, ingest and deliver content, refresh, program and market the channel. Most content owners lack the internal structure and personnel to create cable-style broadcast channels.
Skills cost money
...and time—In building for FAST and managing AVOD, human resource needs increase – content programming, curation, operations, genre experience. With a bulk of FAST revenues coming from the top tier platforms, new entrants into the FAST and AVOD space face high-entry costs on tech, people and marketing before seeing recurring revenue to support their ad-supported strategy.